Feb. 2001 - Sept. 2007 - Web Designer / Online Graphics Coordinator
Six years experience in all aspects of online advertising as it relates to ad design and creation, order entry, reconciliation, ad delivery performance, ad delivery troubleshooting, graphic artist training and customer satisfaction issues.
• Design. Serve as lead designer and coordinator of multiple site-wide redesigns. Improve quality of user experience through incorporation of user-friendly design and development and implementation of style guidelines.
• Breakthroughs. Design and develop photo gallery system for use in our highly successful 'Snap!' photo galleries using JAlbum, resulting in extended user content contribution and increased page views to Redding.com.
• Technology Advancement. Conceive, develop and implement Flash training to print graphic artists, expanding the company's resource base for producing online advertising. Design Flash-based editorial multimedia packages, adding value to editorial special report packages.
• Customer Satisfaction. Provide customer guidance on Web site design and online advertising campaigns, resulting in maximizing online presence and advertising effectiveness.
• Marketing Effectiveness. Participate in development and provide design for Flash-based community kiosk located at local shopping mall. Design Flash-based online marketing ad campaigns. Manage and design multiple special sections for marketing department such as 'Newspapers in Education', 'Crave' E-mail newsletter and online user contests.
• Process Improvement. Initiate ad delivery reporting and analyze online ad campaign data, resulting in improvements in accuracy and effectiveness.
• Editorial Contributions. Provide backup services to editorial department by creating maps, charts and graphics for print product, utilizing corporate and industry style guidelines.
Oct. 2000 - Feb. 2007 - Graphic Artist (Print Advertising)
• Produce print advertisements using Corel Draw 7.0 and Corel Photo-Paint.
• Designe speculative ads for prospective advertisers.
• Receive Macintosh and PC files electronically from clients and converted them to EPS format using various methods including Adobe Acrobat Exchange/Distiller, Quark Xpress and Adobe Illustrator.
• Resolve issues with fonts, missing graphics and corrupt files and assisted other graphic artists in resolving similar issues
• Assiste clients with electronic file transfers.