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Rose Flaherty - Résumé
  • Summary
  • Experience
  • Software
  • Education
  • Personal Accomplishments/Affiliations
 
Summary
I am a self-starter who thrives on challenges. I am a team player, adding enthusiasm to the workplace environment. I have excellent writing and communication skills and the ability to multi-task, managing several high priority tasks at once. I have excellent analytical and problem-solving skills. I have excellent training skills, able to instruct others in the use of software programs. I have demonstrated effectiveness in handling complex projects, developing strong internal and external customer relationships and responding to departmental needs on short notice. I have the ability to work in a fast paced environment. I am innovative, resourceful and creative.
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Aug. 2013 - Present
Arvato (contractor at Microsoft)
Nov. 2009 - Jul. 2013
CompuCom/Excell Data (contractor at Microsoft)
Inventory Enablement Specialist
Roll out and evolve WW hierarchy architecture; partnering with Network Hierarchy Management team to execute ad hoc analysis and/or project duties as assigned by Microsoft management. Prioritize and release new display ad products, systems, and platforms across Microsoft Advertising. Establish and uphold ad location life cycle best practices, process flows, documentation and presentations. Research, identify and work closely with program key contacts including content managers, in-market Monetization teams, ad sales, product marketing and planning as well as publishers (internal and external) to ensure ongoing timely progress of MSA and partner initiatives.
Customer Satisfaction. Develop metrics reporting and scorecard for measuring service level agreements (SLA). Develop collaborative working relationships with international partners, resulting in streamlined execution of business strategies and improved customer satisfaction.
Technology Advancement. Develop Excel spreadsheet with formulas and macros to increase efficiencies in department by saving time spent on repetitive tasks. Analyze available databases and develop SQL queries to gather useful data for quality control and troubleshooting purposes.
Documentation. Collaborate in development of Process and Procedures (PnP) documentation.
New Process Rollout. Provide in-depth analysis of added scope of work, utilizing available knowledge base articles and online resources, resulting in the development of more concise documentation and clarification of roles and procedures. Participate in training efforts of offshore operations vendor team.
Oct. 2007 - Oct. 2008
E.W. Scripps Newspapers
Ad Operations Trainer
Provide advertising operations training to online coordinators, designers and sales people in the various E.W. Scripps newspapers around the country. Train users in web-based applications such Customer Management Systems, Ad Management Platforms for online advertising order entry and DoubleClick Ad Manager for online advertising delivery performance reports.
Leadership. Provide ad operations training to online coordinators, designers and sales people in the various E.W. Scripps newspapers. Online advertising media inclusive of Flash animations, static images and rich media. Software and process training inclusive of creating interactive online tutorials, providing workshops and in-house training sessions for ad operations, online advertising design and work flow recommendations.
Learning Tool Development. Deliver on-site training in order entry, report generating, work flow optimization and ad design. Develop online training resources, interactive online tutorials, online FAQ resources and conference call webinars.
Training Resources. Develop online training resources related to Ad Management Systems interactive online tutorials, FAQs, workflow, behavioral targeting and insertion order completion. Develop training resources and webinars related to rich media production. Produced weekly e-mail newsletters related to ad operations.
Customer Satisfaction. Provide telephone and e-mail support for users learning software and online order entry systems. Provide on-site and online ad design training for sales people.
Oct. 2000 - Sept. 2007
Redding Record Searchlight Newspaper, Redding, CA
Feb. 2001 - Sept. 2007 - Web Designer / Online Graphics Coordinator
Six years experience in all aspects of online advertising as it relates to ad design and creation, order entry, reconciliation, ad delivery performance, ad delivery troubleshooting, graphic artist training and customer satisfaction issues.
Design. Serve as lead designer and coordinator of multiple site-wide redesigns. Improve quality of user experience through incorporation of user-friendly design and development and implementation of style guidelines.
Breakthroughs. Design and develop photo gallery system for use in our highly successful 'Snap!' photo galleries using JAlbum, resulting in extended user content contribution and increased page views to Redding.com.
Technology Advancement. Conceive, develop and implement Flash training to print graphic artists, expanding the company's resource base for producing online advertising. Design Flash-based editorial multimedia packages, adding value to editorial special report packages.
Customer Satisfaction. Provide customer guidance on Web site design and online advertising campaigns, resulting in maximizing online presence and advertising effectiveness.
Marketing Effectiveness. Participate in development and provide design for Flash-based community kiosk located at local shopping mall. Design Flash-based online marketing ad campaigns. Manage and design multiple special sections for marketing department such as 'Newspapers in Education', 'Crave' E-mail newsletter and online user contests.
Process Improvement. Initiate ad delivery reporting and analyze online ad campaign data, resulting in improvements in accuracy and effectiveness.
Editorial Contributions. Provide backup services to editorial department by creating maps, charts and graphics for print product, utilizing corporate and industry style guidelines.

Oct. 2000 - Feb. 2007 - Graphic Artist (Print Advertising)
• Produce print advertisements using Corel Draw 7.0 and Corel Photo-Paint.
• Designe speculative ads for prospective advertisers.
• Receive Macintosh and PC files electronically from clients and converted them to EPS format using various methods including Adobe Acrobat Exchange/Distiller, Quark Xpress and Adobe Illustrator.
• Resolve issues with fonts, missing graphics and corrupt files and assisted other graphic artists in resolving similar issues
• Assiste clients with electronic file transfers.
 
PC
• Web Design
• Flash
• Dreamweaver
• HTML
• CSS
• Content Management Software (CMS) - Joomla, Mambo
• JAlbum - photo gallery software
• Graphics
• Photoshop
• Fireworks
• Adobe Illustrator
• Corel Draw
• Corel Photo-Paint
• Other
• MS Office
• Adobe Acrobat Exchange
• Freelance
• Lotus AmiPro
• PowserPoint
• Word Perfect
• PhotoFinish
• AutoCAD
• MS Visual Basic 3.0
• Lotus 123
• PageMaker
• MS Excel
• MS FrontPage
• Information Access
• PHP/MySQL
MacIntosh
• Adobe Acrobat
• Quark Xpress
• Adobe PhotoShop
• Adobe Illustrator
• Freehand
• MS Word
• MS Excel
• FileMakerPro
• PageMaker
• QuickKeys
 
Education
Shasta College, Redding, CA; 2005-2006: AutoCAD, Introduction to Residential Construction, Woodworking, Materials of Construction, Building Codes and Standards.
Shasta College, Redding, CA; Fall 1998: Graphic Design.
De Anza College, Cupertino, CA Summer 1996: Technical Writing and Visual Basic Programming courses.
Palmer College of Chiropractic - West, Sunnyvale, CA January 1985 to September 1988: Doctor of Chiropractic Degree.
Online Courses: Completed 18 online courses related to Web design and Web programming including, but not limited to Flash, Dreamweaver, Fireworks, Cold Fusion and PHP.
Shasta College, Redding, CA September 1976 to August 1984 Majoring in Registered nursing and pre-chiropractic courses.
 
Personal Accomplishments / Affiliations
• Designed house plans for building a straw bale house using AutoCAD.
• Learning software programs through online education and self-study including 3D animation, photo gallery production such as JAlbum and Coppermine Gallery, PHP, Content Management Systems such as Mambo and Joomla.
• Software Development using Visual Basic 3.0 - developed educational software and database programs.
• Production and Layout Editor for monthly newsletter, Mycena News, Mycological Society of San Francisco, distribution of 1000, using PageMaker 5.0; past Vice President, past Secretary.